Today I was thinking about why some homes sell easily and others sit and sit no matter what you or your real estate company does to make it happen. There is, above all, the reality of the market which tabulates supply and demand or to put it differently, there are homes stuck in price ranges that have no movement due to too much inventory and too few buyers. Why this is so is a subject worthy of its own blog and I will get to that at another time. But for now, let’s assume that there is activity in your price range and you want to know how to move to the front of the line and get sold as soon as possible.
First and foremost, put yourself in a buyer’s position and be critical of how your home looks. In reviewing home presentation with my sellers, my favorite action points are: curb appeal, fresh interior, no clutter, strategic pricing and a friendly, positive attitude about showing of their home at all times.
Here is a list of negative or passive things that weaken your position; remember, you are competing to be best of kind, every time your home is shown: no showings on certain days, dogs that need securing, maintenance issues, odors such as smoke or dampness, less than perfect bathrooms and kitchens, cluttered attics, basements, closets and garages, soiled or worn carpets, personal hobbies and photos extensively displayed that distract from the home…I think you get the picture! Again, back to the buyer who has the opportunity in this market to judge your home against many others – that buyer will be attracted to clean, fresh and simple presentations that allow them to envision their own lifestyle in their next home, not yours. Don’t forget that your mission is to attract the buyer and receive an offer. Once you have the offer you gain a measure of control because the ball is now in your court. Without an offer you are just one of many home sellers sitting and waiting. Don’t forget that there is no absolute best price for your home. The market is a fluid entity and can best be determined within a price range, not one intractable price. Many times it is the negotiation of favorable terms that makes a deal a win-win for both parties, not just the price